LootMogul Forges Strategic Partnership with Renovi to Revolutionize In-Game Advertising
LootMogul, a leading sports gaming platform at the forefront of innovation in the gaming and Metaverse arenas, proudly announces a game-changing collaboration with Renovi, a pioneer in native advertising and brand measurement within digital entertainment landscapes.
This groundbreaking partnership marks a significant milestone in the evolution of in-game advertising, propelling both LootMogul and Renovi to the forefront of industry innovation. Leveraging Renovi’s cutting-edge native advertising and brand measurement tool, LootMogul will deliver immersive and seamlessly integrated brand experiences to its vast community of gamers. Renovi’s dynamic virtual banners will grace LootMogul’s premier stadiums, starting with the iconic Johannesburg — Wanderers Stadium, enhancing real-time engagement and offering exciting rewards for player interaction with select advertisements.
As part of this visionary partnership, LootMogul will utilise Renovi’s SDK, serving as a vital link between the advertising platform and the gaming environment. This integration empowers both companies to deliver dynamic, targeted advertising solutions while ensuring a seamless user experience. The initial rollout will feature five strategically placed advertising spots within Johannesburg — Wanderers Stadium, a collaborative project between LootMogul and Cricket South Africa (CSA). This stadium promises to redefine cricket engagement by blending sports, gaming, and historical elements, including a cricket museum, social hub, and merchandise store.
By leveraging Renovi’s trusted network of advertising partners and innovative technology, LootMogul aims to set a new standard for fan engagement, transcending traditional boundaries and fostering unforgettable global experiences.This partnership not only enhances the monetization potential of hypercasual games but also offers brands unparalleled opportunities to target and engage with the gaming audience effectively. Gaming companies can now leverage real-time asset management permissions and secure lucrative brand deals, further propelling the industry into the future of advertising and gaming synergy.
Andy Charalambous, co-founder of Renovi and Renovi Studios, said: “The integration of Renovi’s immersive ads into LootMogul marks a significant milestone in in-game advertising, offering advertisers precise metrics and enabling gaming companies to monetise their platforms effectively.”
Raj Rajkotia, co-founder of Loot Mogul, said: “We’re excited to partner with Renovi to revolutionize in-game advertising within our stadiums. This collaboration opens up new avenues for advertisers to engage with our audience through our digital twin sporting venues.”
About Renovi
Renovi is a trailblazer in the gaming arena, pioneering the vision to unlock gaming as a safe and highly effective media channel for brands and advertisers. Renovi empowers these entities to engage with a diverse and rapidly expanding audience while respecting and enhancing the gameplay experience.
The Renovi advertising platform, developed over the course of the last 12 months, allows brands to access precise metrics, including user engagement duration and geographical data, enabling advertisers to deliver targeted and relevant advertising, marking a significant advancement in in-game advertising within the Web3 space.
About LootMogul:
LootMogul is a cutting-edge sports technology platform anchored by athletes and teams that transforms real-world sports assets — including players, stadiums, and brands — into digital counterparts. This is achieved through the creation of virtual twin stadiums, blockchain-based mini-games, advanced regenerative AI, and integrated e-commerce storefronts.
As the designated official metaverse and gaming partner for Cricket South Africa and the Durban Super Giants, LootMogul is at the forefront of blending the physical and digital realms of sports, offering innovative engagement and revenue opportunities for investors in the burgeoning sports technology and gaming sectors.
To continuously enhance fan engagement and experience inside and outside sports venues, LootMogul introduced the following new touch-points:
- Upgrading traditional stadiums to S.M.A.R.T. stadiums
- Facilitating engagement and meet-and-greets with player ambassadors
- These innovations create new revenue streams for fans, players, and brands. In addition, this digitization of real-world sports offers new opportunities for sports enthusiasts, transforming the way we enjoy and experience sporting events.
