How the metaverse can impact (positively) business operations
The next evolution of the internet is upon us, and it’s nothing short of revolutionary. Characterized by immersive virtual experiences, the Metaverse is poised to reshape the way we conduct business, offering organizations unprecedented opportunities to enhance their internal processes and engage with customers in groundbreaking ways. In this blog, we’ll delve deep into four key areas where the Metaverse is set to profoundly impact your business operations.
Selling and Marketing in the Metaverse
The Metaverse presents a whole new playground for brands to interact with their customers. Here, you’ll find immersive brand experiences, exclusive collectibles, and brand content such as Non-Fungible Tokens (NFTs). From virtual try-on functions to mega-personalized digital products, the possibilities are limitless. Now is the perfect moment to embrace Metaverse-based advertising and marketing. Consider offering collectible NFTs, as brands like Nike and Coca-Cola have done, or use NFTs to certify product ownership and authenticity. Advertise on billboards within Metaverse platforms, set up virtual retail spaces, create immersive brand-themed games, sponsor events, and collaborate with influencers in entirely novel ways. Furthermore, consider using the Metaverse as an alternative transaction platform, expanding the way customers interact with your brand. For instance, Domino’s customers can now order pizza in Decentraland and have it delivered to them in the real world. As the Metaverse continues to evolve, integrating blockchain transactions into the customer journey becomes increasingly relevant, as more and more customers expect to pay for goods and services from their digital wallets.
Delivering Customer Support in the Metaverse
Welcome to the era of Metaverse customer service, where businesses can provide support and communication in three dimensions and in real-time. Imagine replacing those thick instruction manuals with 3D product demos in virtual reality (VR). Alternatively, use augmented reality (AR) to overlay instructions and actions on the real-world product through customers’ smartphones. Think of visual diagnostics, where problems are identified remotely via video links, followed by AR-enhanced instructions to guide customers through issue resolution. This eliminates the need for sending products away for repairs or technician house calls, saving both time and money. When it comes to customer service queries, AI chatbots or human customer service agents can take the form of virtual avatars. These avatars engage with customers in the Metaverse, fostering stronger relationships and offering more engaging, personalized experiences.
Making Remote Work More Immersive and Collaborative
The era of endless Zoom meetings is giving way to a more immersive approach to remote collaboration. Imagine a virtual office — a digital space complete with virtual workstations and meeting rooms, accessible through VR headsets. Thanks to Metaverse-building tools like Unreal Engine 5 or services like Matterport, you can create your own virtual office environment or recreate your physical workspace digitally. Alternatively, platforms like Meta’s Horizon Workrooms offer immersive virtual office and meeting room environments.
Using Immersive Technologies to Improve HR Processes
Recruiting, onboarding, and training are all undergoing transformations through Metaverse technologies. For recruiting, creative agencies like BBH Singapore have recreated their offices virtually to host career fairs, providing candidates with a real sense of the company’s culture. Onboarding is also becoming more immersive, with companies like Accenture using VR headsets to create a focused onboarding experience for new hires. These immersive technologies offer interactive training experiences, with VR simulating various scenarios, from customer interactions to emergency situations. AR provides visual instructions and guides employees through specific actions. Such immersive training solutions allow for on-site training that is highly customized and low-risk, as trainees can learn by making mistakes in a virtual environment.
LootMogul’s Role in the Metaverse Revolution
LootMogul is not just an observer in this Metaverse revolution; it’s a pioneer and enabler. Our platform bridges the gap between the physical and digital worlds, empowering athletes, brands, and fans to actively participate in this immersive future.
The Metaverse is not a distant future; it’s happening now. Businesses that embrace it will thrive in this dynamic landscape. LootMogul invites you to explore this new frontier, where innovation knows no bounds, and where your business operations can be redefined for a brighter future.
