Building Your Digital Identity in the Metaverse: Avatars and Personalization in Online Gaming
AI Avatars are the building blocks in shaping the digital identity in Metaverse. It plays a central role in offering users boundless opportunities for self-expression, communication, and representation.
One of the most critical aspects of avatars lies in their visual presentation and design. In virtual environments, avatars act as digital counterparts to real-world users, and their visual design can significantly impact how users perceive and engage in their interactions with others.
Digital identity and its relevance
A noteworthy aspect of avatar crafting that has received enough attention lately is the adoption of Non-Fungible Tokens to empower users with ownership over their digital creations, assets, and online identities. This also offers the prospect of monetizing these creations. For instance, when a user crafts an avatar using user-friendly tools like Ready Player Me, which requires minimal technical expertise, they can tokenize their avatar as an NFT and list it on a marketplace. This potentially grants them the opportunity to earn from subsequent resales of their digital creation.
Such tools enable users to fashion and personalize avatars that authentically represent their identities and passions. Consequently, these avatars become versatile instruments for engaging with like-minded users within online communities and the virtual ecosystem.
Personalization and avatar customization in online gaming platforms
The entertainment utility of avatars extends to their role as a medium for gaming allowing users to engage in immersive virtual experiences such as virtual reality gaming, virtual concerts, and interactive virtual events.
Despite the free availability of avatars across all virtual worlds and games, users frequently opt to acquire premium avatars, assets, emotes, or virtual fashion, and there are three main reasons behind this:
- Access to unique in-game benefits
The advantages of premium avatars have certain unique abilities that free avatars lack. The premium assets may also confer a practical benefit in gameplay.
2. Self-expression through personalized customization
Premium assets, avatars, and virtual fashion provide a broader array of options and functionalities. This empowers users to tailor and distinguish their avatars from others, enabling them to express their specialized identity and fashion sense within the virtual community.
3. Sense of enjoyment
Virtual sports and e-gaming enthusiasts simply enjoy the act of possessing premium avatars and assets as a source of entertainment and leisure. The privilege of choosing and owning these items is inherently gratifying, irrespective of any practical or social benefits they may offer.
The market
According to a survey conducted among 4,018 US citizens, we came to know that 44% of metaverse users have made purchases of skins, emotes, or other in-game personalization items. This indicates that the majority of gamers are open to investing in customizing their gaming experience.
Moreover, it also shows that the market for in-game items is not confined to a specific game or genre but extends across a multitude of virtual environments.
Keeping in mind the advancement of AI and the expansion of avatars in gaming, LootMogul also launched its very own community-driven product, MogulX.ai. Check out its open AI architecture that creates its own AI avatars or NPCs that can compete in global sports and esports tournaments to generate revenue.
